I am an entrepreneur who runs various online businesses. I regularly use eLance to source designers, programmers etc. I am trying out 99designs for a new project involving the sale of height increasing shoes online as per altitudeshoes.com.
I like to build strong relationships with people I work with so that I can use them again in future but I expect a professional service and a focus not on graphics, but on selling and branding in designs.
The target market is short (in height), male, middle to high income, intelligent, web savvy, professionals who like to buy online.
This business is one that I am going to turn into a large brand so it is important that these banners are designed to (1) SELL (2) fit into the feel of the website and (3) have a classy feel so that people remember both the website and the brand.
Importantly, while I want this project to show great design skills and a classy design (although I am open to different design interpretations), I am very much looking for commercial application of design i.e. I NEED A DESIGNER WHO CAN CREATE DESIGNS WHICH HAVE THE EFFECT OF INCREASING CONVERSIONS FOR SALES FOR THE TARGET AUDIENCE ABOVE. Your designs will be the first thing that the thousands of target audience will see, so it is important that they both (1) represent the company (Altitude Shoes) and (2) work towards converting into sales / have a sales focus.
Go to the Altitude Shoes website (http://www.altitudeshoes.com). There are 3 pictures on the widget (each with a corresponding button): (1) How They Work (2) The Altitude Advantage (3) How To Get Taller ebook. I need to redo these banners to have a more stylish, elegant feel and one more appropriate to an exclusive, high quality product/brand.
I need 5 banners (and a simple button - see further below) designed:
1) Sale / Limited Time Offer Banner advertising free shipping & no tax (similar to the first banner/picture on websites such as http://www.surfdome.com/, http://www.shoefest.com/, http://www.geraldonline.com/)
2) How The Shoes Work (see existing banner on website for idea of content). NOTE - this must include relevant pictures or diagrams of 'How The Shoes Work' (i.e. an illustration of how the shoe fits together (such as the basic photo in the current 'How They Work' page).
3) How To Be Taller ebook (see existing banner on website for idea of content).
4) New Arrivals Sale. Free shipping & no tax on all shoes.
5) Advantages of Height (see existing banner on website for idea of content). Also see the banners on the puatraining.com main website to see the design I am looking for for this banner.
The banners (described above) must be 715 (width) * 200 (height).
The buttons (see below) must be 238.3 (width) * 58 (height).
The "button/s" that I need designed are similar to what is on the widget of the current front page of the altitudeshoes.com website. The current (grey/dark grey) buttons have the effect of allowing the picture to change while you float over them with your mouse. Two designs of this button is enough.
The color schemes or pictures need to be consistent with the page. I would also ideally like real life pictures as backdrops, but this is to the discretion and imagination of the designer. Remember - the ultimate goal here is to sell more shoes, so any design to achieve that is ideal.
Note that I require the graphics in .png or .jpg format. .Png is very much preferable.
Please post on discussion or send me a message if you have any further questions.