What 3 things would we like to communicate to our audience through our banner design?
Trust - the ads will show on new markets which means this is about brand building and giving the feeling we are trustworthy and have been around for a long time.
No.1 - We are considered the No1 choice within our niche.
Call to action - this can be that they can "learn more" or "register a trial". This part shouldn't be too prominent (we don't want to look as a B2C ad) but still be there as an important element.
How about the Ad banner design style?
First of all, it should reflect the design we use on our web so the gap isn't too wide from clicking on the ad and coming to our web. Exclude the superhero from our web in the design. We prefer graphics and not photos.
The add should have a modern, professional, corporate feeling.
What colors do we want to see in our ad banner design?
Again, the importance is to reflect the feeling of our web. It doesn't have to be an exact match, but visitor should recognize themselves going from add->web
We need six different variations but in until we pick a final design we would like you to focus on 300x250.
As a final delivery we would like the following variations:
468 x 60
728 x 90
300 x 250
336 x 280
120 x 600
160 x 600