We make mobile games to help people learn a foreign language, right now for the iPhone/iPod Touch/iPad (http://www.mindsnacks.com). We keep a very playful and fun aesthetic in our games and our company, and don't take ourselves too seriously despite also being a really effective learning tool.
Our target audience for this project is Spanish language learners of all ages, that are currently looking for a fun, entertaining way to learn or to supplement their learning that they're doing with other products. Check out our website (http://www.mindsnacks.com) to get a feel for our approach and design.
This specific ad will be targeted at language learners currently using a web-based learning platform, so our value proposition will be the fun and unique approach we take to learning, and the convenience and accessibility we offer by being a mobile product.
One set of 4 variations of a static banner ad for our iOS application with the following dimensions (160x600). Ads should include the logo (included), "MindSnacks Spanish", and a call to action to click on the ad in order to buy/download the mobile application.
We would also like the copy to be limited, and should really only be enough to make viewers aware that MindSnacks Spanish is a game that helps you learn Spanish. The focus of the ad should be more on images of active gameplay, rather than text.