We are a tech company with an online real estate site which brings together all (MLS) real estate listings, property data (lot polygons), assessment data, sales stats, school info, aerial photography and street level photography. We launched this year and went over 1M hits within 3 months, all in our tiny city of Halifax, Nova Scotia, Canada. We think we have something that appeals to shoppers - now we need to drive home the message that we have a real estate brokerage business to go with the fantastic website.
Those interested in purchasing or selling a home, or in the next year or so.
See http://www.viewpoint.ca (you will need to create account and login then choose Browse) for a bad attempt at this. It's 225px wide vertical banner x whatever but likely 2:1 ratio (450px).
Headline would be "Why List with ViewPoint?" then specific points should appear one after the other after a brief delay. Some sort of muted display (fade, etc) would be nice.
Key points are:
The most exposure on the best website
Unbeatable market information
Weekly analysis and reporting
More exposure means more buyers and your house sold!