I should first start this and say I am looking for a long term graphic designer for a variety of work for Cherry Banana website (http://www.cherrybanana.com.au), including newsletter design, banners, social media. This contest is to find someone suitable to work with us long term, not only for this job. I am on a search for an awesome graphic designer to work with! So much fun work available if you are good enough...
Okay, to the project here. I have come up with 3 sample email designs for the Cherry Banana newsletter. I would like your improvement on these, as I made them as a rough guide and I;m sure they can be enhanced further and made to look better.
Take your time to look over the Cherry Banana website (http://www.cherrybanana.com.au) and get a feel for the site and what we offer.
1. The member welcome email. Please use the content/wording that's there. the header and footer I'm happy with as is, unless you can see improvement there too. Basically focus on the content from the welcome banner to the free shipping etc icon strip. red ticks would probably look better than the dots too. just a thought.
2. The reasons email. Same here, please see how you can improve this. with the 3 icons near the bottom content (free shipping etc), can these look a little different to the member email so they look fresh and unique?
3. the welcome coupon email. Same here, see how you can improve. You'll see the 2 rows of 3 banners near the bottom, they are the same as the ones on my site.. I think these should be a little different too so they aren't the same.. don't have to be heaps different, but different enough so they don't look the same. fresh content.
Also with this banner, the click to activate coupon area needs to be a bit different, basically it will still be click to activate, but it also needs to mention the code WELCOME too.. in that area. so maybe make the box bigger or whatever needs to be done to look good. I will leave it in your capable hands.
Common fonts are dear joe 6 (i prefer the free one for main font, and the paid for the special characters), big noodle tiling, verdana and arial.
Remember to keep it simple, matching there style and branding of Cherry Banana website.
Please just use what I've started with, and how you can turn it into a super awesome email they you would be happy to receive, while reinforcing the Cherry Banana brand and image.
Winner will have the option to work on heaps more like this, plus heaps of regular stuff!
I have uploaded the banners here to change (3), plus the stock images and our logo for the welcome email (just cut the .com.au off).