Finance companies typically seek to portray the core values of trustworthiness, strength and maturity.

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A lion head logo must be the only way to represent these values, right?

Not quite. Being in the numbers business doesn’t mean that you can get away with a run-of-the-mill logo. There are many creative ways to do justice your values and mission as an organization in an authentic, personal way. Your clients, even if only subconsciously, do expect these traits from your company before they can hand over a core part of their financial lives.

Here are some banking and accounting logos that strikingly represent what a financial company stands for.

1. The “conservative” animal emblem

Animal imagery, such as bulls and lions, typically conveys strength, courage and bullishness (yep, that pun was necessary). It is no wonder then why they are so popular with the companies that handle your money, who want to give the impression of being built on a sturdy foundation.

Although using animals is relatively more expected and therefore more risky of fading into the background, a good design can render this type of logo memorable and creative. The logos below accomplish this through bold and contrasting colors, playing with geometric shapes or incorporating the image into the typeface.

lion tax logo
Tax logo by KVA
blue crane logo
Financial logo by artsigma
two headed cat logo
Logo Design by Genovius for Jwright067
bear and bull mashup logo design
Accounting logo by by gaga vastard
unicorn logo
Financial logo by j.alexander
golden eagle logo
Financial logo by themassonest
deer head logo
Financial logo by arkum
Logo for financial services showing a rabbit
Accounting logo by vepar for March Hare & Co
Banking logo using pixel art
Banking logo by NordicArt

2. Typography based banking logos

Do you want your logo to tell your clients to say that you’re a reliable, straightforward, transparent brand? Perhaps all you need is a great typeface—just ask Lloyd’s of London. The result tends to be, while not especially ground-breaking, clean-cut and strong. Also, what better way to have your clients remember your company’s name when the name alone is your logo?

The choice of typeface is key to the kind of image you’ll project: a bold and well-recognized font can speak to your experience and tradition; a modern font can speak to a more tech-enabled banking experience; a softer one can speak to your human side and dedication to customer service. Just don’t use serif, and you’re in the clear.

typeface logo
Financial logo by heatherita for Rio Capital
typeface logo
Banking logo by mia_m for iVelax
A geometric monogram logo
Financial logo by ludibes
simple clever typeface logo
Financial logo by Runo
typeface logo
Wealth management logo by Mitch.
typeface logo with door
Financial logo by devin.
bold typeface logo
Financial logo by K Studio for Thompson Wealth Management
slanted typeface logo
Financial logo by First Class Visual

3. A literal interpretation

Being a memorable brand in a sea of barely-distinguishable finance institutions can be challenging. To strengthen the message and values that your company’s name is already portraying, you can have your logo stand as a visual representation of that name.

If your company’s name lends itself well to this (typically if it alludes to a physical object), this can be a subtle and creative way to have your company name remembered. Moreover, it can be a great way to double down on an unique or quirky element of your brand.

Banking logo using a minimal suit and tie theme
Financial logo by minimalexa
Banking logo that plays on an iceberg theme
Financial logo by
architectural lines logo
Financial logo by Paweo for Financial Architecture
simple abstract logo
Financial logo by ludibes
blue scorpion logo
Investment company logo by Purwagustira.pwg
camel logo design
Financial logo by Giaky® for Black Camel Capital
toaster logo
Accounting logo by scribe for HotToast

4. Geometry is beauty

Clean, geometric shapes create an impression of tech-friendliness and modernity. This can appeal to a millennial audience who values a technology-enabled service more highly than generations past. With mobile finance on the rise and brick-and-mortar banks becoming a thing of the past, it may be wise to choose a logo that reflects your pioneering spirit.

An accounting logo with an architectural theme
Avant Capital logo by L&N for louise J
geometric letter modern monogram logo
Financial logo by ludibes
dotted logo design
Financial logo by Milos Zdrale
circular graph logo design
Financial logo by Minus.
piranha fish logo
Collection Agency logo by Hermeneutic ®
transparent layered geometric logo design
Conference logo by Alexandru Petrovici
geometric tetris building logo
Consulting logo by Artvin for Diversus
shapes logo design
Financial logo by Sven Adler for Arbeitsplatz der Zukunft
geometric letter logo design
Financial logo by Shafaq Gill for Finevate
geometric lines logo
Advisory logo by Arthean

5. Vintage-style finance logos

A vintage or historic look carries the message: we’ve been around a while, so you can trust us. Perfect for companies that handle money! As more companies go for the techie look, an old-school logo may set you aside and establish a feeling of trustworthiness and tradition.

anvil vintage logo design
Software logo by cawet
vintage castle logo design
Tax logo by Mich.
oil derrick logo design
Investor logo by Demonic™ for Black Gold Investors
old western logo design
Financial logo by Annamll
three hat vintage logo design
Financial logo by Paweo
cracked colonial vintage logo design
Financial logo by ♠_UX_BOSS_♠
classic vintage logo design
Financial logo by isna99

6. Blue is not the warmest color

Another popular (some might say overused) staple of the financial services industry is the color blue. It’s not surprising because color theory teaches us that blue inspires seriousness, maturity and trustworthiness—prototypical qualities for companies dealing with money.

While blue is a safe choice, it’s definitely not the only choice, especially if innovation is a core part of your company values. If, for instance, you’re looking to reinvent how banking is done, make your logo speak that loud and clear. Going for bolder colors can be a great way to do that, and while you’re at it, how about the whole rainbow?

geometric pineapple logo design
Financial logo by **Faith**
explosive geometric logo design
Financial logo by Arthean
colorful gateway logo design
Financial logo by Graphyte
colorful angle logo design
Financial logo by Artelo
badlands landscape logo design
Financial logo by · · april · · for North Plains Financial
simple flat color money logo design
Financial logo by HUGO MAJA for Financial Capability Strategy
rounded wordmark logo design
Financial logo by samull for Argon
colorful geometric bird logo
Financial logo by jodja for OfisPaneli
colorful bold logo design
Financial logo by KaiHo for Ability Capital
colorful cabinet logo
Financial logo by Straw Effigy

7. Have some fun with it

Just the term ‘financial services’ can be intimidating to many people, especially right-brained ones. Perhaps you’re one of the heroes who’s trying to change that and make banking or accounting approachable, human and fun for your users. If so, a quirky mascot will be sure to win over even the most skeptical members of your target audience.

canadian cartoon character logo design
Financial logo by DORARPOL™
sophisticated monkey logo design
Promotion company logo by Rom@n for Rich Monkey
hippo logo design
Financial logo by Yeah23
Logo for a budgeting app featuring a friendly tucan
Budgeting logo by **Faith**
robot mascot logo design
Financial logo by Creative Spirit ®
illustrated cats logo design
Investment logo by Gorcha
Trade journal logo made up of a piggy bank with bull horns
Accounting journal logo by Celadon for Trade Journal
Bean bookkeeping logo design
Bookkeeping logo by CrankyBear for FABeanCounters

Adding it all up

The bottom line is: you have options for your banking or finance logo! A mark that is both well-designed and true to your values can go a long way in strengthening your unique message. If your company is all about disrupting the financial landscape, then say that with an overt, creative and bold logo. And if you want to do things by the book (accounting pun intended), you can still have a memorable logo that reflects your more traditional values.

So use design to your advantage: it is likely what most of your left-brained competitors aren’t considering, and what may just make you stand out. Give creativity a fair shot and you’ll end up with a logo that is as personal, strong, quirky and innovative as your company.

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