You could spend half you budget on ads that no one sees, but the one promotion none of your customers can avoid is your product packaging. Your packaging is the closer for an on-the-fence shopper. The design you choose can subtly influence shopper behavior, communicate value propositions for a competitive edge and raise brand awareness.

In other words, don’t just stick it in a plain cardboard box.

Because packaging design improves most aspects of your business, make sure you hire a designer who knows how to handle its nuances. To give you a head-start, here we list the top freelance designers for product packaging help you choose the one best for you.

How to get the best product packaging

Product packaging is all about the visuals. How noticeable your value proposition is and whether your product stands out next to competitors are determined by how the packaging looks. That’s why it’s crucial to find a designer who understands your company’s vision, or who fits your style well enough to pitch worthwhile original ideas.

If you’re not yet sure exactly what you want your packaging to look like, you can commission multiple ideas a design contest. Based on your specifications, dozens of designers create original samples, you give feedback and pick your favorite.

Learn more about packaging design contests ->

If you already know what you want or have some design ideas in mind, take a look at the designer portfolios below and find one that matches your aesthetic.

The 10 best freelance packaging designers to hire in 2018

Top Level
5.0
( 148 )
  • Product packaging
  • Product label
  • Other packaging or label
  • Other design
  • Logo design
  • Postcard, flyer or print
  • Logo & brand identity pack
  • Other business or advertising
  • Other art or illustration
  • Illustration or graphics
  • Brochure
  • Stationery
  • PowerPoint template
  • Other web or app design
  • Car, truck or van wrap
  • Business card
  • Brand guide
  • Banner ad
Top Level
5.0
( 144 )
  • Product label
  • Product packaging
  • Other design
  • Logo design
  • Other packaging or label
  • Postcard, flyer or print
  • Other business or advertising
  • Poster
  • Menu
  • Brochure
  • Illustration or graphics
  • Business card
  • Logo & brand identity pack
  • Icon or button
  • Facebook cover
  • Brand guide
  • Book cover
  • Banner ad
Top Level
4.9
( 363 )
  • Product packaging
  • Product label
  • Other packaging or label
  • Illustration or graphics
  • Other design
  • Logo design
  • 3D
  • Brochure
  • Other business or advertising
  • Web page design
  • Postcard, flyer or print
  • Other art or illustration
  • Other book or magazine
  • Business card
  • Logo & brand identity pack
  • Stationery
  • Other clothing or merchandise
  • Logo & business card
  • Brand guide
  • T-shirt
  • Merchandise
  • Menu
  • Infographic
  • Email
  • Card or invitation
  • Banner ad
Top Level
5.0
( 127 )
  • Product label
  • Product packaging
  • Other packaging or label
  • Logo design
  • Email
  • Other business or advertising
  • Postcard, flyer or print
  • Other design
  • Brochure
  • Logo & brand identity pack
  • Business card
  • Signage
  • Infographic
  • Web page design
  • T-shirt
  • Stationery
  • Poster
  • Menu
  • Illustration or graphics
  • Banner ad
  • 3D
Top Level
5.0
( 73 )
  • Product packaging
  • Product label
  • Other packaging or label
  • Infographic
  • Postcard, flyer or print
  • Brochure
  • Other design
  • Logo & brand identity pack
  • Web page design
  • T-shirt
  • Signage
  • Banner ad
  • 3D
Top Level
5.0
( 205 )
  • Product label
  • Logo design
  • Product packaging
  • Other design
  • Illustration or graphics
  • Poster
  • Postcard, flyer or print
  • Other packaging or label
  • Logo & brand identity pack
  • T-shirt
  • Brochure
  • Signage
  • Other business or advertising
  • Logo & social media pack
  • PowerPoint template
  • Infographic
  • Business card
  • Brand guide
Top Level
4.9
( 49 )
  • Product packaging
  • Product label
  • Other packaging or label
  • Print or packaging design
  • Other design
  • T-shirt
  • Signage
  • Other web or app design
  • Illustration or graphics
  • Banner ad
Top Level
5.0
( 117 )
  • Product label
  • Product packaging
  • Other packaging or label
  • Illustration or graphics
  • Other design
  • Postcard, flyer or print
  • Logo design
  • Banner ad
  • Other web or app design
  • Other clothing or merchandise
  • Business card
  • T-shirt
  • Infographic
  • Facebook cover
  • Brand guide
Top Level
5.0
( 129 )
  • Product label
  • Product packaging
  • 3D
  • Other design
  • Logo design
  • Other packaging or label
  • Other business or advertising
  • Other art or illustration
  • Business card
  • Signage
  • Poster
  • Other book or magazine
  • Logo & business card
  • T-shirt
  • Illustration or graphics
  • Brochure
  • Logo & brand identity pack
  • Banner ad
Top Level
5.0
( 65 )
  • Product packaging
  • Product label
  • Book cover
  • Other packaging or label
  • Other design
  • Illustration or graphics
  • Logo design
  • Web page design
  • T-shirt
  • Other clothing or merchandise
  • App design
  • Merchandise
  • Banner ad
  • Postcard, flyer or print
  • Other web or app design
  • Other business or advertising
  • Logo & business card
  • Infographic
  • Business card

How did we choose these as the top packaging designers?

To help us pair clients with their perfect designer, we evaluate each one of our freelancers according to three primary criteria:

1. Quality

packaging design
by Martis Lupus

Our panel of experts examines the freelance designer’s portfolio and categorizes them as either Top, Mid, or Entry Level. Reviewers look at the basics like visual style, but also dive deeper into technical proficiency, how well the designer understands design principles and whether they deliver on what the client requests.

2. Experience in Product Packaging

Because packaging design is a specialization, we account for how well each freelance designer does in this particular category. We monitor how many times the designer has made it to the qualifying round for product packaging design contests, and when someone continually does well in this category, we take notice.

3. Professionalism

A designer’s effectiveness isn’t just their design skill. We also factor in how well they communicate with clients and meet deadlines.

What to think about when hiring a product packaging designer

Part of the reason it’s best to hire a freelance designer is that you don’t need to know about the intricacies of packaging design yourself. However, this makes it harder to know a good packaging designer from a merely adequate one. To make an informed decision, consider these points when browsing designers’ portfolios:

packaging design
by :: scott ::
  • Does the designer think outside the box or stick to conventions? One of the current packaging design trends is to use a unique shape—is that something that fits your brand?
  • Have they worked in your industry before? Each industry has their own packaging needs, even legal requirements as with food labeling, so previous experience is always a plus.
  • How well do they use design elements like color and typography? Does their style match what you’re going for?
  • What’s your personal impression of the products in the designer’s portfolio? Did the packaging achieve what it was going for?
  • Does the packaging suit the product itself? Is the designer incorporating the product’s selling points into the packaging design?

Aside from design abilities, you also want to consider logistics like pricing and whether they’re available for your timeline.

Are you ready to hire a phenomenal freelance packaging designer?

Good product packaging is magnetic, drawing shoppers’ attention from the shelf or screen. The best designers can turn your products into free advertising, not to mention the branding benefits, too. Who designs the product packaging is not a decision a company should make lightly, so take a close look at the designers above to see if they fit your style.

The designers above not right for you?
You can search for more product packaging designers based on your own criteria—there are thousands to choose from.