Black Friday and Cyber Monday are nearly here, which means we’ll all be in the thick of this year’s exciting cyber sale season in no time. Between the holiday hysteria and endless sale campaigns, you’ll need to take an extra step to ensure your marketing campaign stands out amongst your competition.

Cyber Monday ad campaigns
Illustration by OrangeCrush

Each year in the period between Black Friday and Cyber Monday, consumer spending drastically spikes. The National Retail Federation estimated this year’s spending is expected to reach $718 billion!

Cyber Monday breaks spending records every year. According to U.S. statistics, it has been the largest online sales day in retail history for a decade. Cyber Monday is not only an opportunity to increase the effect of Black Fridays campaigns but to boost your overall brand awareness as well.

Let’s take a look at some amazing cyber sale inspiration and run through creative ways to help your campaign stand out.

Types of cyber sale campaigns

Cyber sale campaigns can take many forms. For smaller budgets, it makes sense to focus on digital deliverables by blasting your enticing deals over website banners. You can also run a provocative social media campaign, focusing on the platforms that are best for your brand.

email header illustration with godzilla for cyber sale
Our monster-themed 99designs cyber sale campaign 2018

Another option is to create a stand-out email campaign, from  a simple sale announcement or one that includes bold imagery and animation. Adobe recently shared their findings from cyber sale campaigns. They discovered that the biggest sales drivers on Cyber Monday included direct website traffic, while paid searches, organic searches and email followed closely after.

In the end, it’s important to understand how your customers interact best with your brand—that information should lead the platform for your campaign.

Inspiration for a successful cyber sale campaign

Catchy copy

Whether your marketing campaign is text heavy or not, you want to make sure the information is clear, concise and actionable. It’s important to experiment; take a risk with an interesting way to offer your business’s products and services because unconventional tactics will stand out more than traditional offers.

Personal emails tend to feel better crafted and easier to relate to, while they also have the power to build engagement within your subscription list. If it fits the atmosphere of your brand, humor could be an effective tool.

Vida Cyber Monday campaign
A pre-Black Friday sale via Vida.
Nasty Gal Cyber Monday campaign
This copy creates a sense of urgency. Via Nasty Gal.
Blue Bottle Coffee Cyber Monday campaign
Insisting shopping with ease. Via Blue Bottle.
Blue Apron Black Friday Campaign
Enticing images and trigger message-focused statements. Via Blue Apron.
Good Fucking Design Black Friday campaign
Unconventional layouts and focused hierarchy. Via Good Fucking Design.
Merrell Black Friday campaign
Using text to appeal to a specific audience. Via Merrell.
Brooklinen Black Friday campaign
Minimal visuals, urgent language. Via Brooklinen.
Forever 21 Black Friday campaign
A simplistic, bold and elegant email presentation for an exciting sale. Via Forever 21.
Carved Black Friday campaign
The copy in this campaign makes customers feel rewarded. Via Carved.
Everlane anti-sale Black Friday campaign
A surprising anti-sale campaign creates a positive brand image through a charitable offer. Via Everlane.
REI #OptOutside Black Friday ad
Against the grain marketing campaign. Via REI.
Casper Cyber Monday campaign
Humorous copy. Via Casper.

Convincing subject lines, especially those which create a sense of urgency, will help your customers to follow through with the sale. But it’s important to avoid certain words and characters in your subject line (such as dollar signs), since those might land your email in a prospective customer’s junk mail folder. To be on the safe side, take a look at this in-depth article on words to avoid. Also dig into your previous cyber sale campaigns to find out which keywords and offers have historically worked well.

Creative visuals

Clever and bold visuals will go a long way, but it’s important to stay consistent with your brand voice when choosing graphics for your cyber sale campaigns. Effective elements that can be added to your campaign include countdown timers, call-to-action buttons, animations or GIFs. You can lead the focus and create organization with a thoughtful hierarchy of the graphics and text.

This is where you can get creative and catch your customer’s eye, so don’t be afraid to try something new!

Loft Cyber Monday campaign
Playful copy and youthful graphics. Via Loft.
Loeffler Randall Cyber Monday campaign
Classy animations on a focused color palette. Via Loeffler Randall.
Freddie and Co. Cyber Monday campaign
Hand drawn modern graphics. Via Freddie and Co.
Thirdlove Cyber Monday campaign
Create an element of surprise through extending your sales. Via Thirdlove.
Kate Spade Cyber Monday campaign
Bold and playful visuals dominate this design. Via Kate Spade.
Bevel Cyber Monday campaign
Clean visuals. Via Bevel.
Artifact Uprising Cyber Monday campaign
Clever wording and beautiful visuals. Via Artifact Uprising.
Herschel Cyber Monday campaign
Modern photography with simple language. Via Herschel.

It’s time to create!

Creative cyber sale campaigns should be completely unique to your brand. Having a clear understanding of the aspects of your business that are most important to communicate will help you create an original campaign that’s right for your brand.

Remember that the presentation of the copy and design is just as important as the deal itself. Think about what your target audience really wants and be sure to communicate the details of the sale by specifying the perks you’re offering (i.e. by one get one free, 50% off, etc). Then show them why your business is the ideal spot to shop. Your customers should know that they will straightforward shopping experience with amazing customer service.

In the end, it’s most important to showcase your brand’s creativity and be open to evolving for the next year. Time to create an amazing, creative cyber sale campaign!

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