We would like a book covered designed for Dr. Sears book that discusses how to heal the body and reduce inflammation.
The name of the book is: "The Inflammation Solution"
Subtitle: When Everything Works and Nothing Hurts
Also on the front cover, we'd like to include the following points:
- Heal hurts
- Mellow moods
- Control weight
- Ease “itis”
We'd like the cover to appear professional, and easy to read. William Sears, MD writes in a very down-to earth, easy to understand style and wants the book cover to reflect that. The finished cover should feel bright and approachable. DO NOT use black or dark colors for backgrounds or images on the cover.
The term "inflammation" means that the body is "on-fire" so we would like to see the concept of fire alluded to in the cover. The fire does NOT have to be in an actual human body. You can creatively use a flame text for the word Inflammation, or the word inflammation cut out over a picture of flames in the background. You can also use textured red/orange backgrounds that are not images of flames but have that same look and appeal. Keep in mind that the flames should be used tastefully to maintain the educational look and feel of the book.
The target audience for this book is people ages 40-65. The finished look should be modern/contemporary and look good enough to sit on a shelf at the bookstore and inspire people add it to a home collection.
Mandatory Author info for front cover:
"By William Sears, MD"
Best-selling author of over 40 books
The back cover should include a picture of the author (see attached options) and this information:
"William Sears, M.D., is one of America’s most trusted physicians. He has served as clinical associate professor at the University of Toronto, University of South Carolina, University of Southern California School of Medicine, and University of California, Irvine. As a father of 8 children, he coached Little League sports for 20 years, and together with his wife, Martha, has written 42 books on parenting, family health, and healthy aging. His AskDr.Sears.com website is one of the most popular health and parenting sites. His contribution to family health was featured on the cover of TIME Magazine in May 2012. Dr. Sears lives and practices in Dana Point, California.”
Also for the back cover:
The Inflammation Solution by William Sears, M.D.
What “itis” is in your body? You will find the solution to your inflammation problem in this book. Enjoy not only a trusted science-made-simple-and-fun-approach, but also sit back and smile. To tackle a confusing medical problem, like inflammation, Dr. Sears writes with the intent: “If you laugh, you will learn – and heal.” Join in as you take a trip through the hurtings in your body and learn how to heal them:
- Why you hurt, how you heal
- Enjoy the six-S anti-inflammatory diet
- Help your body make its own medicines
- Handle stress
- Stay lean, and less inflamed
- Eat gut-friendly foods
- Ease hip and knee pain
- Enjoy a smarter and less-inflamed brain
- Raise a less-inflamed child
- Use more self-help skills and fewer pills
Also include this accolade:
“In his trusted science-made simple style, Dr. Sears has given hurting readers a solution to their inflammation problems. The section on brain health is a must-read, and a must-do.”
Vincent Fortanasce, M.D., Professor of Neurology, University of Southern California, School of Medicine; author of The Anti-Alzheimer’s Prescription and End Back & Neck Pain.
Please leave room on the back for a bar code and ISBN number.