Please see attached file for basic concept.
I'd like essentially that image only more professional looking that that one from google image search with one red match standing out distinctly from near the middle.
I'd like the fire to do a lot more illuminating than should be done by a real match, perfectly illuminating the rest of the matchbook and title while providing some nice light/shadow effects across everything.Also, being sure to capture that flare when a fresh match first lights up.
The title/sub/author is obviously where you can get more creative. I just want it to look as good as possible and want everything, especially the title, which I want to be an equal focal point along with the matches, to really stand out.
I love what the fonts stand for - trajan is powerful and classy, avenir is clean and bold - but I'm not married to the fonts themselves.
I'm also not married to the overly dark background. If things can be lightened up while still keeping the pop of the flame then so be it.