What's 6C Strategy in B2B?

What's 6C Strategy in B2B?

D Solomon

The author spent 13 years working for major renowned US Multinational Corporation regional offices in Singapore and Malaysia holding the position of Chief Representative, Area Sales Manager, Regional Manager, and General Manager. After which he started a joint venture with major Italian manufacturer for sales of valves, forging, and flanges handling South East Asia markets for 6 years. It spins off to operating his own SME trading company in Singapore representing manufacturers from Europe, USA, Korea & China for the past 7 years. The author pioneered and built a full-pledged forgings and flanges production facility in Johor, Malaysia together with his joint venture partner and successfully established a distribution network in Malaysia and Asia region for the operation. Graduate with MBA (major in finance), International Business Degree and Diploma in Manufacturing Engineering; Author is a trained engineer with years of knowledge and experience in international business development and financial management. Having represented manufacturers holding senior positions and later representing manufacturers as a joint venture partner and independent trading company, he experiences both sides of the B2B international business.

Author originated his 6C factors affecting international business development in B2B; namely: 1st C: Channel to enter a new overseas market, 2nd C: Cost of using these channels, 3rd C: Cultural differences affecting relationship development 4th C: Strategies working with Co-partner, 5th C: Developing Confidence with others and 6th C: Connecting with the world. He shared his view on the effectiveness of using these 6C strategies to apply to B2B sales and marketing in the global marketplace. The author shared his own experiences and stories throughout his past 26 years of working in the Oil, Gas, and Marine industry. His unique encounters with business partners, business associates, colleagues, suppliers, customers, agents, distributors reflecting the realistic international business arena.

Working Adults especially those involved in B2B International Business. Fresh Graduates intending to work overseas or to handle overseas market. Management staff involved in International business development. Business owners and Entrepreneurs.

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