top emotions: warm, cozy, fun, semi-formal, interesting (feeling you get inside a gourmet coffee shop) for stimulating conversations.
We started with a mission is to make make finance education accessible to everyone by making it fun and interesting. We offer training/mentoring/ coaching and digital content products like books, audios, videos in the area of Financial Services.
Our method of sales would be content marketing. We intend to provide lots of free content (articles/audio/video produced by us or hidden "free" gems we find on the internet) and then build trust to sell premium products/services. Content would be fun and easy to understand (as far as possible).
One of our services would be help new business owners raise money (through our network of investors, improving their business model etc.). This aspect of the business is pretty "serious". So the word "fun" will come into conflict but we are hoping our image just interesting and not trivial.
Target Audience: non-finance professionals, students, people who want to get into finance industry (for better pay or any other reason), empowerment of people who want to take control of their lives, homemakers, people who enjoy a juicy story, people who enjoy fun and weird things that "actually happened".