tr99 got their new logo & brand identity pack by running a design contest:
Artsy design for a company that wants to be fun/interesting without being trivial
Check out tr99's Logo & brand identity pack contest…
top emotions: warm, cozy, fun, semi-formal, interesting (feeling you get inside a gourmet coffee shop) for stimulating conversations. We started with a mission is to make make finance education accessible to everyone by making it fun and interesting. We offer training/mentoring/ coaching and digital content products like books, audios, videos in the area of Financial Services. Our method of sales would be content marketing. We intend to provide lots of free content (articles/audio/video produced by us or hidden "free" gems we find on the internet) and then build trust to sell premium products/services. Content would be fun and easy to understand (as far as possible). One of our services would be help new business owners raise money (through our network of investors, improving their business model etc.). This aspect of the business is pretty "serious". So the word "fun" will come into conflict but we are hoping our image just interesting and not trivial. Target Audience: non-finance professionals, students, people who want to get into finance industry (for better pay or any other reason), empowerment of people who want to take control of their lives, homemakers, people who enjoy a juicy story, people who enjoy fun and weird things that "actually happened".
Other color requirements
Green, red, orange, white
1. We bought a theme from wordpress, so the logo shouldn't be in conflict with that: http://opusshop.premiumcoding.com/home-page-minimal-5/ 2. The subject of finance is intimidating and often boring to the general people. Most people want to avoid the topic unless they have to deal with it (say buying a house or negotiating a raise or investing). The news, magazines, financial blogs .. don't help because they go way deep into topics and people lose interest. Our aim is to make it fun and interesting and accessible by adding a human aspect to it. The information on our site will help people make better personal or professional decisions but not in an entirely formal way. 3. NOTE: finance is not a topic that should be trivialized. It can make or break someone's life. So while the logo should be fun and interesting - it shouldn't appear appear to be trivial or foolish or purely comical.
Every design category has flexible pricing for all budgets. Logo & brand identity pack starts at $849.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo & brand identity pack.
Designers across the globe delivered design magic.
tr99 collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Working with Cami on our logo was fantastic. Very responsive and easy to work with. She has a great eye for design and got up to speed quickly with what we were looking for, helped us clarify certain elements of the design. We will be working with her in the near future.
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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