Branding for a Innovative Alternative Business High School for Cool Kids
kali.playter needed a new logo & brand identity pack design and created a contest on 99designs.
A winner was selected from 192 designs submitted by 16 freelance designers.
Some of the designers who made it happen
How kali.playter started their logo & brand identity pack journey
Who are you known as?
Global Business Magnet
What’s your company slogan?
We mean business!
Tell us a bit about who you are and the people you reach
We are a high school business school focusing on innovative entrepreneurship. Our teens are inner-city kids that are experiencing business first hand in our high-tech smart classrooms and makers-space
What industry do you think your business is most related to?
What colors do you want to see in your design?
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
Design inspiration
Other notes
PLEASE DO NOT JUST SLAP SOME BASIC CLIPART NEXT TO OUR NAME. I've seen it all. We want our logo to be fun, relevant and modern. It NEEDS to tell the story of who WE are, portraying professionalism, youth, and innovation. Companies like Google, Apple, and Starbucks heavily inspire us and we want to infuse our branding with that clean, young, edgy, trend setting vibe. We are teaching our students about design thinking, disruptive innovations, and we lead with tech and social media and incorporate it in all that we do. We need a brand identity that will attract forward-thinking companies to sponsor us, serve on our board and see our school as an incubator and future employee funnel, and we need it to be a source of pride for our students.
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