skip g got their new logo & brand identity pack by running a design contest:
Create a new brand image for a unique law firm
Check out skip g's Logo & brand identity pack contest…
Estate Planning and Elder Law (as subtitle, not necessarily slogan)
Attorney & Law
Attorney - Estate Planning and Elder Law: wills, trusts, long term care planning Target audience - Baby Boomers, people born between 1946 to 1964, 50 - 68 years old
Other color requirements
Lean toward blue, but am open to other colors
Concept: I recently left the law firm at which I was working and started my new firm as a solo practitioner (Tylman Law PA). I came up with the idea to market the firm as the “Baby Boomers’ Barrister”. I have acquired the domain name http://www.babyboomersbarrister.com . My client base and target audience are overwhelmingly baby boomers who are finally getting around to developing estate plans and who are having to deal with the increasing incapacity of their parents (or themselves). Focusing my message as the Baby Boomers’ Barrister would directly target that group with the services they need – wills, trusts, incapacity planning, long term care planning, probate. I think it could lend itself to a broad marketing campaign, with lots of unique creative. Copy Strategy: Benefit – Outstanding legal assistance to Baby Boomers who are finally getting around to developing estate plans and who are dealing with the increasing incapacity of their parents (or themselves) and need help with long term care planning and financing. Reason to Believe – Experienced corporate executive, turned attorney, who understands the needs of Baby Boomers, who has personally experienced the incapacity and loss of parents, and who enjoys helping others through the planning process. Brand Character – Understanding, Competent, Resourceful – think the Viagra ads. Additional Guidance: • Focus the message on the client rather than the attorney • Distinctive – able to stand out from the crowd of generic estate planning or elder law attorneys • More welcoming and less intimidating than a normal attorney message • Cannot be cartoonish. • Needs to be clever - not gimmicky • Use “Estate Planning and Elder Law” as subtitle to “Baby Boomers’ Barrister” • Logo or mnemonic should communicate focus on Baby Boomers. Example (not mandate) - the years that define baby boomers: 1946 – 1964. Please feel free to explore other ways of communicating target audience
US$799 Silver package
Every design category has flexible pricing for all budgets. Logo & brand identity pack starts at $849.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo & brand identity pack.
Designers across the globe delivered design magic.
skip g collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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