Design the Identity of an Upcoming Hospitality Entrepreneur

Travel & Hotel

Target audience is high net worth individuals, professors of prestigious institutions, and well-heeled professionals. They'll usually be in their 40s and 50s onwards. Primarily, they'll be Japanese, Europeans based in Singapore, Australians, and New Zealanders. They'll read Financial Times, New Yorker, Monocle etc. We're a small nimble team with a strong sense of curiosity. We parachute into different parts of the world, dig out opportunities, and assemble a team to lead adrelanine-fueled projects. We prefer for the logo/brand identity not to explicitly be about travel/hotels. We want the logo/brand identity to be some kind of pattern - see below for more reference and message me for clarification. We're happy to engage in a conversation to clarify our identity.

In addition to the above, a lighter version of burgundy or a wine color would be interesting to explore. Imagine some light colors from a Persian carpet.

We like patterns, especially geometric patterns. We like how patterns can endlessly continue. It seems to represent the world how one can infinitely go deep in any direction to pursue your curiosity. There's not a straight direction we like, and it's hard for us to articulate it in words or a selection of patterns, but here's a Pinterest board for reference. Principals of Pazaal have spent some time in the Arab world, and it would be take some elements from it. Logo: If you look above, you'll see the Pazaal logo. This was auto-generated, but we quite like it. We welcome new ideas, but we just wanted to highlight that we like the cursive style as well. The logo should be legible - as in, a reader shouldn't squint their eyes to read that it's "Pazaal".

Every design category has flexible pricing for all budgets. Logo & brand identity pack starts at $849.