Woof Living is a e-store that focuses on retailing only stylish, quality dog-related products that complements a modern, contemporary home. Dog and human living together in style.
I like clean lines for the logo, with a soft feel. I do not want the logo to appear too hard, cold or unapproachable. But i don't want the logo to look kiddy either.
At Woof Living, our retail collection includes the pet dog essentials such as accessories, organic toys and food etc. from all over the world. Some products that will be retailed are used by Hollywood celebrities.
Target audience - sophisticated, age group 25 to 45, travels a lot, strong earning power and willing to spend good money on their dogs. They want the very best in quality and style, without sacrificing the sophistication of their contemporary home.
I would like a neutral palette (see uploaded colour schemes) for the brand. I especially love the look and feel of "Max Bone" physical store. Other store images i like include "Restoration Hardware", "Poliform", and "Mungo and Maud". You can google for their store/staging images.