The graphic associated with our logo design was clever and simple, and met our requirements exactly. Elya- provided several updates quickly when requested, and the final project files were delivered within one day of request. One of our requests took two or three tries to get right, which I believe was a language issue, but I'm still giving him five stars since he did respond to our requests quickly.
How katejN started their logo & brand identity pack journey
Who are you known as?
Tell us a bit about who you are and the people you reach
We're a digital, data science driven commercial real estate lender. We're taking an industry that is typically opaque and corrupt and making it transparent and accessible. The target audience is a bit older, generally over the age of 30 and usually in executive or owner positions who are buying multifamily apartment buildings.
What industry do you think your business is most related to?
Real Estate & Mortgage
What colors do you want to see in your design?
Other color requirements
#e9aa1f (gold), #1f1d2b (dark purple), #efefefff (light grey). Do not need to use all three together.
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
All of our outreach will be digital, and we want to strike a balance between traditional finance (notions of stability, old school, etc.) and modern technology (fast, efficient, trustworthy, transparent). I'm attaching our ad-hoc logo we create in google slides, along with our old company's letter logo that we design to be both "tech deco" style (and we're big fans of it). We like the blackish blue color in the old logo that says "G" and the goldish color in both the old and new logos.