ansonC got their new logo & brand identity pack by running a design contest:
Phlotilla needs an upscale logo for an online sailing community / app
Check out ansonC's Logo & brand identity pack contest…
Phlotilla is an online community of sailing, yachting and boating enthusiasts. Area's of focus include: racing, cruising, voyaging, day sailing, sportfishing, and oceanographic research. Central to this app is an easily searchable yacht register (database) of boats allowing users to identify specific vessels and view details, history and a photo gallery of that boat.
With no specific design or elements in mind, the following thoughts are offered to provide some direction: While ultimately a publishing company, we see Phlotilla as a luxury brand. The winning design will blend engaging, clever and sophisticated in an efficient, contemporary way to appeal to an educated, upscale demographic. Without being kitschy or campy some subtle, reference to a nautical theme is sought. A wave, sailboat(s) silhouette, compass rose, masts, flags (triangular or swallow tailed), horizon or other images of this kind could be appropriate. In general, for this design less is probably more. Incorporating design elements into the word Phlotilla is favorable to having an accompanying icon. Flotilla - defined as - a small group of vessels moving together (hence community) Phlotilla was inspired by Lloyd's Register of American Yachts, published from the late 1800's - 1977. When passing on the high seas or at anchor, yachts were identified by referencing the owners personal flag. Lloyd's included an image of each registered owners flag, which could be used to identify the yacht owner and from there the yacht and related details. We ARE NOT trying to relaunch LLoyd's, but offer this information simply as background.
Every design category has flexible pricing for all budgets. Logo & brand identity pack starts at $849.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo & brand identity pack.
Designers across the globe delivered design magic.
ansonC collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
From the start of the project MLV showed great creative talent and understood our vision for the design better than most. He offered several different design proposals that stood out from the competition and the final version was both good looking and really smart in its design. MLV was also great at taking feedback but also giving his own feedback and thoughts about details we as a client missed ourselves.
All in all a great designer with a lot of creative talent and also easy to work with in the delivery of the final design. Highly recommended! :)
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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