Concentrix got their new brochure by running a design contest:
Design an Informative Brochure for a Nutrition Supplement
Check out Concentrix's Brochure contest…
Our Organisation: Kranich Pharma GmbH is a pharmaceutical company that focusses on producing high-quality food supplements (German: Nahrungsergänzungsmittel). Our Product: Concentrix is a food supplement with the purpose of improving the ability to concentrate. Its most important ingredients are omega 3 fatty acids (German: Omega 3 Fettsäuren), as well as plenty of essential micronutrients (German: essenzielle Mikronährstoffe) like vitamins and minerals (German: Vitamine und Mineralstoffe). The product has two main target audiences: Children, teenagers and adults (also parents) that lack the ability to concentrate or want to improve their ability to concentrate Children, teenagers and adults (also parents) that suffer from ADHD (German: ADHS) The Target Audience: NOTE: The target audience for the booklet (point of sale material) are not consumers themselves, but apothecaries (therefore B2B) that we want to convince to buy Concentrix for their pharmacies and sell it to the consumers themselves. It will also include a form they can use to order Concentrix. The booklet should also work perfectly as training material for the shop assistants at the pharmacies. It should be informative (that’s why there’s a lot of text, which is really important) and interesting to read at the same time.
When designing the brochure, take a close look at our website (www.concentrix.eu) to get a feeling about how the product and our image "feels". We prefer the style to be clear, clean, modern and minimalistic, but not bland and boring. The design should encourage the reader to read the whole text (attaches as "Texte POS Material") - paragraph after paragraph (just an idea: you could even "connect" them to each other visually so that they feel like a road you have to complete). Therefore all paragraphs should be distinguishable from each other visually. This is really important, as every paragraph says something different about our product. Make sure you understand what the paragraphs are about. Especially the first one (What is Concentrix? —> we introduce the product) and the last one (Become a partner & benefit —> we offer our marketing services) are really different from all the others thematically - so they should look like it. You might put them in boxes, arrange them differently etc. Make sure you use images (feel free to use images that you think fit well) and icons to support all that (and bring emotion into it). Product images are also important (another idea: the paragraph "Welche Inhaltsstoffe sind enthalten?" is about the ingredients, so it could be supported by an image of the product. You could even use icons that point to the product to show the ingredients) colors: blue, white, black, orange for accents Here are a few examples from pinterest that we found interesting: https://pin.it/ydsjcafl5kjozw https://pin.it/b6zqzfxfjjwq6p https://pin.it/kovl26wb4xgbta https://pin.it/jkwvti4q367wfs https://pin.it/7byf6wxzabx7ea https://pin.it/rrvqhwvjagcurw https://pin.it/usuojpeabxkow4
What to avoid
The design should not be too office like and static
Every design category has flexible pricing for all budgets. Brochure starts at $429.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their brochure.
Designers across the globe delivered design magic.
Concentrix collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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