We are looking to launch a new site which brings together social networking and mobile phone reviews in an engaging and fun online environment. As part of our logo we are looking for a dog character to convey this fun and engaging side to our site. http://www.barkk.com
For everyone who wants to keep up to date with the latest phones and mobile trends or wants to review phones and enjoy friendly banter.
Although we want this site to appeal to a wide target audience from early teens to late 50’s. The main focus of the site will be towards engaging with our mobile champions.
Mobile champions - this group can give highly detailed information on mobile phones, influence others and talk to a wide audience Mobile champion’s age being 18-25 years old. The design needs to reflect this age range so should not be overly formal. This requires something that individuals in their late teens early twenty's find eye catching, is animated, engaging and friendly. It needs to be lighthearted.
Open to ideas but needs to be cartoon style not really too formal, we have files attached for examples. A fairly simple design that can cope with changes in size, be recognizable and also has the potential to become animated. The dog character should also work with various colored background.
Although our brand is currently in production still, our palette will more than likely consist of these colors.
Dark Grey #221e1f
Light Grey #828c90
Bright Green #3d9e47
Grunge Green #6a933e
These colors are not in any way precious to the design of the dog but should give you an idea of the colours it could sit by.
On completion of the competition the original source files such as .ai and .psd need to be provided.