We are looking for an iconic Van wrap. Your design will be on 100s of Vans in the Atlanta area.
We want to market to a higher end crowd but still feel like a fun modern brand that millennials would be attracted to as well. We want to be the exact opposite form a branding perspective than a traditional HVAC company. Think…light, modern, fun, and sometimes a bit quirky. Here is our website to get an idea of our vision of the brand:
Launch Page: https://www.cloutair.com
Staging Site for Website: https://staging-clout.kinsta.cloud/
Brand Guide and Logo
I attached a quick and dirty brand guide along with our logo. The logo mark in the logo can be used on its own in any design. The alternate logo can be used in all white or all orange as well if needed to fit an area. We are not locked into the font choices, we want your design eye to create this iconic design.
We are open to using a few shades off our orange to give contrast where needed.
Big Orange Vans
One way we plan to be quirky is to highlight our vans as part of brand. They are Big Orange Vans. We own the domain name bigorangevans.com
There is lot of traffic in Atlanta, these are rolling billboards, we like the idea of BIG ORANGE VANS on the back really big.
MORE DETAIL ON REQUEST
Who are you known as?
We are Clout Home Services. Home of the “BIG ORANGE VANS”
What industry do you think your business is most related to?
Construction/Home Service Industry
What inspires you and how do you envision the design for your business?
We offer full service HVAC and are located in Atlanta, GA. We are taking on the “modern homeowners experience” in which we are a fusion of a startup tech company and HVAC. We are focusing on the high end client looking to gain a higher level of efficiency and integrate smart home products such as different home automation products and solar energy/panels. We are looking for a van/truck wrap concept that stands out, is complex but simple and is fun.
Van Type: 2019 Ford Transit Long 250 Mid Roof 148 Inch Wheelbase
Link to Template: https://cloutair-my.sharepoint.com/…A?e=fPJAHb
Here are instructions on how to use the template: https://thebadwrap.com/templates.jsp
Required Items in the design:
This will be a full wrap, the gray/black bumpers and trim will not be wrapped. The Van needs to be 80%+ orange at least because we want it to be Big Orange Vans! We would prefer the van to be only orange and white if possible, but very open to other designs with Black or gray accents that is fine. The back should say BIG ORANGE VANS.com in large font.
Small Place for Van Identification Name/Number on sides and back: Use the number 9999 in the mock up
Small place for HVAC License Number Should Read: GA: CN208858
Include both Domains somewhere:
cloutair.com (on all 4 sides)
bigorangevans.com (back only is fine here)
Highlighted on all 4 sides Phone Number: (404) 5000-VAN
Include Service Offerings on both sides and back:
Heat + Cooling
We are looking for a nice clean design, less is more! Our marketing strategy with the Vans is “BIG ORANGE VANS” And we would like this to have a prominent role in the concept.