ReboundDiscs is a practice kit developed to help lawn bowls enthusiasts improve their performance when playing. The kit is delivered in a bright yellow tub (pictures attached), and can be purchased in sets of 6, 8, 10 or 12 practice discs.
To watch the video, visit the organisation's existing website: http://www.rebounddisc.com.au/
In Australia and the United Kingdom, lawn bowls is a popular sport, with clubs, tournaments and championships. Enthusiasts play for fun, exercise and the social nature of the game but are also competitive. This kit is endorsed by professional and international players of the sport.
The target audience is generally over 50 sporting enthusiasts (young in mindset, highly social, who have moved on from more physical sports to lawn bowls), under 50 professionals and gift buyers (looking for gifts for their family and friends who are passionate about lawn bowls).
However, we do NOT wish this website to look overly competitive, sporting or athletic (this is NOT a sport for adrenaline junkies). We also do not want it to be designed to reflect a designer's idea of what an 'older person' might like in a website (it should be playful, to reflect the social nature of the sport). Fresh, green, youthful in tone.
One page/post template
WORDS/IMAGES THAT MIGHT HELP:
Yellow Tub (attached)
Disc images (attached)
Green grass attached)
The design should NOT feature images of 'old people' in the masthead. However, pictures used to describe sections can involve anyone. We have attached a number of people, clubs and bowls related pictures to assist. The key word is... playful!
While the designs should pay attention to the elements of the structure/layout provided (see 'Homepage Layout' attached), we hope that designers will exercise their own creativity with aspects such as colours, the masthead, background and fonts.
The main design requirements for the homepage is that its features a 'Video' prominently and an 'Offer' prominently. Aside from those elements, the Homepage Layout is provided for guidance only. The main design requirements for the post/page template is that it features the offers down the right hand side, a place to offer a video and an endorsements area.
The organisation already has its own logo (attached). Designers are allowed (perhaps even encouraged) to modify it (simplify, change colours, depth) or overhaul it if modifications are likely to add to the design concept put forward.