Product: Our platform is a new digital way to study. The tool will feel like the place, where students can keep all their material to study, collaborate with class mates, focus on having an efficient study process and get rewarded for small achievements.
Our mission: Enable all students to reach their full potential.
Branding: Due to our legacy name (PlusPeter), we want to call the tool "Peter", to create an identity, who will be viewed as an educator / helper / friend. However, we are unsure, if we want to give him a face or create more of an identity
PETER is the rebranding concept of the brand pluspeter (see pluspeter.com), stepping into the digital word of learning. While our current product didn't have services keeping students for longer than a few minutes a month, our new product will be aiming at maximizing retention on the platform. This will be linked to having a attractive CI and visual representation of the brand.