We would like a series of badges designed for our in-house culture and rewards program. These badges will be used predominantly on screen. I have attached some examples of where they will be used. IN total there will be 13 badges. Details are below.
Each badge represents one of our organisational values. The idea is that we can recognise each other when we see one of our colleagues displaying a value. This recognition is seen by everyone else in the business.
They are mostly used on screen (see attached examples) both on pc's and on monitors throughout the office. As you will see, they are quite small on screen, so need to be clear in design. As far as on screen goes, Supported formats include: jpg, png, gif. Image should be square and at least 250x250 pixels for best quality.
We will also need larger sized files for use in print (word, powerpoint, etc)
The values and their descriptors are attached. We would also like a badge created for "Anniversaries". This will be used to celebrate when someone racks up a year of service, or has a birthday etc.
We really love our branding and one thought we had was to use the orbs from our logo in the badge designs. Each badge could include one of the orbs in a colour (with some other graphic element relevant to the value itself), then the EI logo could be reworked to have a multicolored version, so that all the orbs in that logo are actually made up from the colours used in the badges. We would then use this as a badge to represent our overall values structure.
I have attached some examples of how we use the orbs around the office so you get a sense of how we use our branding. Our website is also a good example of this.
As far as whats in the badges, go crazy! Surprise us! The current badges can be seen in the attached Values and Descriptors file.
We don't feel that they really represent our brand very well - they aren't fresh/modern/clean/colourful enough.