Pencil is a creative AI that enables brands, agencies and creatives to craft massive personalised ad campaigns that originate in culture, multiplying the art and effectiveness of online advertising. You can read more here http://www.trypencil.com
We believe that AI will be as fundamental to creativity in the next 100 years as the pencil was in the last 100. Pencil generates compelling original copy, visuals or layouts for any message and audience, pre-optimising for business metrics like recall, engagement and conversion. This can be game-changing for brands and agencies struggling to maintain creative quality at the scale of dozens or hundreds of asset variations required for modern digital marketing.
AI content generation can be fully automated, using a brand’s history and public data from news or social media to pitch products into any cultural context. Generation can also take its cues from human creatives, scaling concepts into whole new classes of personalised, real-time content.
We’re an early stage startup team from Google and award-winning creative shop Iris Worldwide, with backing from Entrepreneur First. We move fast and make things.