mdruce got their new illustration or graphics by running a design contest:
People Powered Uprising! - Help Us Change the Beer Laws in Utah
Check out mdruce's Illustration or graphics contest…
Community & Non-Profit
Introduction: The Utah Consumer Coalition is a grassroots advocacy organization that promotes consumer choice, consumer freedoms, and common-sense accountability in government. The UCC advocates on behalf of Utah’s citizens and works to protect their rights from burdensome government regulation and special interest groups that manipulate Utah’s political landscape and lawmaking process. More Info: Utah is a “controlled” alcohol State. More than 75% of the Utah legislature are members of the Mormon Church. Our laws that govern alcohol are very strange and oppressive. In recent negotiations for long awaited changes to Utah’s beer laws, consumer interests were steam-rolled by special interests like the Mormon Church, AB InBev (parent of Budweiser), and Walmart. We now have a group of Utah residents that want to start a Citizens Initiative committed to gathering 110,000 signatures to get a specific change to Utah’s liquor laws included on the ballot in 2020. This movement will require an enormous amount of work and we are hoping that your design will inspire others to get on board. The change we desire is this: We want bars and restaurants to be able to pour what Utah defines as “heavy beer”, directly into a glass. Currently, if you order a beer that is above 5% ABV, the bartender must serve it to you in a bottle or can. You must pour it into your own glass. They cannot dispense the beer from a draft handle. Utah breweries waste thousands of dollars in packaging expenses and we are generating tons of unnecessary waste. Millions of bottles and cans are being sold per year because of this senseless law. Even if recycled, the energy used to produce and recycle this packaging is staggering.
What's your vision?
We need a recognizable graphic for this movement that clearly identifies our objectives. Name: Utah Consumer Coalition Tagline: Draft Beer Initiative Now on Tap We would like the tagline to be interchangeable without having to redesign the brand. The tagline may change in the future. Design Elements (see sample provided): • I’m thinking that an illustration of a Tap Handle is immediately recognizable by beer drinkers. They are the target constituents. • The draft handle can become an important element of the design. Many breweries are designing elaborate and creative tap handles. The tap handle could illustrate an important connection to our message. • Design will be used on posters, table-tents, social media, etc. Examples of imagery could be included on the tap handle: o The dome of the State Capital o A keg o A powerful hand grip o A pouring message into a glass o Elements of beer such as hops or barley o Icons of freedom or liberty (eagles, statue of liberty, flag, etc.) • While we have a very limited start-up budget, we hope to build a financial base to support an ongoing “visual” campaign that heavily relies on artwork and graphics. • The graphics should not be cartoonish, but strong, professional, artistic and smart. • We do not have a strict color pallet. Design Format: We request a Adobe Illustrator file with a access to the various layers of your design. Please help us design a graphic that will go down in Utah history!
This is a citizens initiative movement that is targeted to responsible drinkers above the age of 21. Because it will be in the public forum, it should be professional yet powerful. We will be negotiating with Utah's religious leaders and members of congress. Our Policy Statement PDF has been added to the images section.
Every design category has flexible pricing for all budgets. Illustration or graphics starts at $499.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their illustration or graphics.
Designers across the globe delivered design magic.
mdruce collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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