We are an online start-up business offering interior design consulting and custom designed home furnishings - fabrics, wallpapers, bedding, artistic furniture, tableware, headboards, cushions, lamp shades and occasional chairs.
Our point of difference is to provide interior designs with bold colour. Our strapline is "blending the art of colour with unique design"
Target audience: Consumers between the ages of 30 – 50 years with a high disposable income. Tendency towards bright, bold colours and items which can’t be found in general retail stores.
Brand emotions - Inspire, Joy, Delight, Excite, Energise,
Logo to have the word "Captivate" - Visually Significant, Striking, Bold......with the word "Interiors" to be smaller/secondary/beneath or in background and less obvious.
Other ideas - like circular forms or curves rather than straight edges