Information Design Lab needs a new logo and business card
Sue100 needed a new logo and business card design and created a contest on 99designs.
A winner was selected from 415 designs submitted by 121 freelance designers.
Some of the designers who made it happen
How Sue100 started their logo & business card journey
Who are you known as?
Information Design Lab
Tell us a bit about who you are and the people you reach
We are a newly established University research lab called the “Information Design Lab” or ‘id lab’. We are part of the Enterprise Information Management Research Group.
We are looking for a logo to represent us on websites, stationery, signage etc. The logo should look good in small and large sizes, in print and on screen.
What is the Information Design Lab?
To us information design is about the design of information products and services so they are both useful and useable. We use human-centred technology design methods to improve the design and usability of information products such as websites, electronic documents, software applications and interfaces etc.
The research lab is part of a larger research group on the topic of Enterprise Information Management that covers topics such as information needs analysis, enterprise content management systems and information asset management.
Target audience
Our target audiences are:
1. Other universities and researchers who are interested in our research or in collaborating with us
2. Industry/ business partners who wish to partner with use or for whom we conduct business research run workshops etc
What industry do you think your business is most related to?
Other color requirements
We are open to both single colour and multi-colour designs. The logo should also work well in black and white if photocopied for example. In terms of colours as we are building our new identity we are completely open to your suggestions: “red, grey, black and white” are popular with us as is a blue (e.g. Pantone 278) black and white, orange, green. Something clean and fresh is good.
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
Other notes
The logo can be a symbol and should include the initials IDL /idLab in combination with the name “Information Design Lab” etc.
We would like a fresh, clean, bold logo design for our design lab. We are big fans of modern/contemporary designs, sans serif fonts, strong images and minimal ornamentation. Something that is clean, fresh and clearly shows the initials ID or IDL and the words "Information Design Lab".
We are serious scholarly researchers but we are also playful and creative (-:
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