Abel Technology Consulting & HandelsgmbH
We are a technology consulting company offering consultancy services in the IT and technology field, including LED lightning technology. In parallel we run Smart Candle in the German speaking world, marketing electric LED candles (http://www.smartcandle.de) and LED candle products for the church under the HelioNOVA(R) brand (http://www.helionova.org). We know this is a very wide scope of business, however we look for a logo for the company capable of spanning all those areas together.
Business partners. target group 1 is consultancy customers (technology & IT, also mobile phone companies). target group 2 is business partners that we hook up with for the LED candle business (distribution partners).
Designers are fully free in their creativity, also in terms of colors. We refer to the company usually as ATC (Abel Technology Consulting), so the logo should be ATC. If the full company name is mentioned or not (such as in a tagline) is up to the designer. There is no real tagline which has to be used. We have something on the website http://www.abelconsult.at which is not good at all. ATC should be clearly readable, and relate to technology and ambient lightning, however should not relate too much to candles as the business here is much wider. It should go together with the smartcandle logo used at http://www.smartcandle.at, so when both logos are printed on 1 business card there should not be a conflict. It is a must that it is a very modern, up-to-date character, forward looking, innovative, friendly.