ACT NOW! is a new social justice campaign organization that will use the web, internet and mobile telephones to build an on-line network of people demanding action on social and environmental issues affecting Papua New Guinea (a small but increasingly important island nation that sits at the junction of Asia, Australasia and the South Pacific).
Papua New Guinea is one of the most fascinating countries on the planet - and not just because of its geo-political position. It has the third largest rainforest in the world, one quarter of all known languages (more than 800 in total) and a rich biodiversity.
Despite an enormous natural wealth which includes oil, natural gas, gold, copper, nickel and large tuna and timber stocks, Papua New Guinea ranks as one of the poorest countries in the world in terms of social indicators and is plagued by widespread corruption.
ACT NOW! will aim to tackle these issues by uniting the voices of many individuals to demand political action.
Initially our target audience will be politicians, decision makers and middle class people living in Papua New Guinea's urban centers with jobs and access to the internet and academics and students both in PNG and those studying overseas. They will be predominantly in the 22-45 age range.
The logo will be used first on the internet - on the organisation's web site. It will later appear in print in advertisements, on billboards, on flyers and on branded clothing like t-shirts and caps
As the project develops the target audience will widen to anyone in PNG with a mobile phone and all those in the wider region concerned about the nation's future.
We need a logo for this new organisation that is simple, bold, easily recognisable and fun. It needs to encourage people to particiapte, encourage action and be something that people are proud to be a part of.
ACT NOW! is about building a network. About building a better future. About giving people a voice.
The name itself, ACT NOW!, is likely to be an integral part of the logo but the design also needs to explain what the organization is about in terms of promoting action, building a network, moving forward.
ACT NOW! also has a by-line - "for a better PNG". This might be included in the logo.
An additional icon is not a requirement but some sense of movement, progress, change maybe incorporated by using distinctive lines, colours or shapes.
The design must not be too radical - we don't want to scare conservative types but it needs to be alive and progressive.