Exactly what I envisioned when writing the brief. It's like the designer went inside my head and drew what they saw! I will definitely be using them again for any other design needs.
How jonathon.prevost started their logo design journey
Who are you known as?
Tell us a bit about who you are and the people you reach
Our target market is aftermarket powersports enthusiasts. We build shock absorbers for snowmobiles primarily but will be making for many offload applications in the near future. Our customers are hardcore, into racing, and anything with a motor.
Target is 18-55 year old males. We have seen some growth in the female market but that is a very small portion.
What industry do you think your business is most related to?
What colors do you want to see in your design?
Other color requirements
We're looking for whites, blacks, and grays mainly. We do use red sometimes but our products go on a number of color vehicles and we don't want them to clash.
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
Example of a skull style we found that we thought was ok. Just not the correct animal.
Largest competitor. Very universal, yet iconic logo. Used widely in clothing in combination with a fox head.
We are open to changes but are also quite happy with current logo font and design. Would be open to the incorporation of raptor claws into the lettering (i.e. the R's).
We need to get something iconic to go with the logo or be a part of the logo. Raptor is for velociraptor dinosaur. Needs to be aggressive, almost scary looking. We want to incorporate a velociraptor skull into the logo somehow. Open to seeing skull portion at different angles(i.e 3/4 view, full front, full side, etc.; see attached examples).
Our largest competitor is Fox Shocks. Their logo is added to the attachments. Their logo is iconic. Been around for decades. Used widely in clothing brand as well. We need something that resonates with customers in the same manner.
Detail: Please keep in mind that the skull needs find a balance in the amount of detail included. The skull will need to apply to a wide range of products (from vehicle wraps to print materials to merchandise/t-shirts, etc.).