Aikido is unique in the history of martial arts, known for its harmony, defensiveness in approach, flowing techniques, using an attacker’s energy, and flowing circular movements.
THEME: We would like the new logo to somehow reflect the following attributes and ideas, to the extent possible:
1. Modern Martial Art
2. Flowing Movements
3. Traditional Japanese Culture
4. USA (American location / audience)
5. Simplicity, Harmony, Way of Life
The martial arts dojo will attract students who already know about Aikido, but also will attract new students who have never been exposed to martial arts. Therefore the logo should be friendly and easy to read, should emphasize the word Aikido and USA, and also incorporate the idea of “Japanese Martial Art” since the majority of people in the US know almost nothing about Aikido.
There should be a second line that says something like “Japanese Martial Art” or “The Modern Art of Self Defense” or similar conveyance of meaning in an easy-to-read format. We have considered these 2 subtitles, and are open to your ideas.