Animus Institute is a new organisation whose core focus is developing skills in coaching, NLP and related therapies. Our activities will include training programmes, research, film-making, publishing and events.
We wish to be taken seriously and to make an impact but we are not an old-fashioned academic style institute. We want to take the new more connected approach to business, embracing social media, community, a heart-centred philosophy and a friendly, behind the scenes feel.
Our target market is individuals who want to work with people to help them change their lives. They are predominantly, though not exclusively, female around 30 - 45. We are interested in individuals rather than corporates looking to develop typical coaches.
As such we're looking for a warm, organic feel that is simple, clear and professional.