How Colin Steele started their logo design journey
Capture the essence of handmade, sustainable, slow-food goodness that will appeal equally to consumers, growers of food, folks who produce artisanal food products like cheese, wine, etc., and the chefs that know that slow food is good food.
Artisanal Food Guild - artisanalfoodguild.org
What inspires you and how do you envision the design for your business?
We are foodies, and the owners of Perfect Flavor Ice Cream - the only fully transparent and sustainable US producer of ice cream from strictly local and organic ingredients. In the year since we've opened we have experienced an overwhelming outpouring of support for creating and leading organization that crosses the lines between farmers, foodies, chefs and makers that want to come together to encourage, celebrate, support and yes, consume, the food that is made by hand, the old fashioned way. The logo needs to appeal to all four constituencies.