Top Bunk Camping Consultants
Clinical Psychologist and lifelong Camp person creating a start-up consulting business to help camps become more progressive and dynamic in their service delivery. "Summer Camping" refers to kids leaving home and family to go to a campground with other kids their age. They are typically led by counselors who are several years older than them and a handful of adult Directors. They may do activities with other kids including sports, arts and crafts, and wilderness activities. The social community and the bonds that are created are key components of the experience.
Top Bunk Camping Consultants' goal is not to be "progressive" by equipping the campers with computers and smartphones. Instead, the goal is to use new ways of thinking about the world and community to help Camp Directors facilitate growth and development in their campers. Camping is an ideal setting for age-old rites of passage. The goal is to help camps enhance their program in order to provide rites of passage that are more intentional and more applicable to the world today. The goal is not to merely entertain youth, but to also provide them with extraordinary opportunities for personal development using ingredients of wilderness, community, and adventure.
Recreational Summer Camp Directors, Lay Committee members that oversee summer camp programming, Parents of potential campers, Youth groups, Wilderness therapists, Businesses looking to enhance team building, etc. Anyone who is interested in bringing groups into the outdoors for healthy transformative experiences.
I RECOMMEND that designers check out these links and/or google other residential camps to get a sense of the consumer. Here are examples...
Looking for sleek, elegant, eye-catching design that expresses my vision.
Earthy colors (Greens, Blues, Browns) may work nicely but I'm very open to other color ideas.
I like logos that have a subtle nonverbal message along with the verbal letters/words. Often a metaphor in the design that relates to the service being marketed.
Examples from brandsoftheworld.com that I liked include: Click King PC Gaming Zone, Hop Sonic Radio, Deftones, Garrison Design (The blue and white one), Promor, Phoenix Suns (The PHX version with the bird)
For those who are unfamiliar, "Top Bunk" refers to the dual-bed unit that two kids often share while away at summer camp that have a bottom and top bed. The double entendre involved refers to being the top of the field of camping consultants. This metpahor can be...but does not have to be included in the logo design.