Inline logo, like this: bird & pup
Balance and symmetry is important
Typeset all lowercase
Preferred designs will use the ampersand to subtlety illustrate a bird and a puppy; possibly with simple vector art
Garrett and Amanda Marshall founded BAP for the Mom who is unwilling to sacrifice style in search of high-quality family products.
Female, Age 25-35
Higher than average disposable income and a college degree.
All buying takes place almost exclusively online.
Pottery Barn Kids (potterybarnkids.com)
BlaBla Kids (blablakids.com)
Petunia Pickle Bottom (petunia.com)
In each product category, we are producing one color for boys, one color for girls, and one color that is neutral. This production philosophy is central to our brand identity and one reason that we have chosen the name "Bird and Pup" ("bird" representing the girls line and "pup" representing the boys line). When our customers and prospects see the company name, we want "Bird" to provoke "girl" and "Pup" to provoke boys.
We are extremely excited to see what ideas you (those much more creative that ourselves) can come up with!
Sincerely - Garrett and Amanda