We're looking for something that stands out, feels fresh and approachable, but still has a little bit of an edge. We've been playing with a logo (see attached) which we like but don't feel is exactly right (it feels heavy ... and we're concerned with how it will render when it's used on small print jobs).
We've also attached a photo of the inspiration for our company name (Rufus). He's very friendly, appealing and yet, you know he's there -- he's confident and steady ... not delicate or high-strung.
Our demographic is marketing and "c-suite" decision-makers (CEO/Presidents, Chief Marketing Officers) of non-profit organization and small to mid-size businesses. They're looking for a business partner who can offer insight and creative solutions -- so the logo should reflect professionalism, but also communicate that we offer creativity and innovation.
Lastly, we've played with the idea of including a tag line ("dig. fetch. run."), but we're still undecided. If it sparks any ideas, please feel free to include it.
Please email us with any questions.
Thank you in advance for your interest and help!
- the Black Dog Strategies Team