Brands already established within the kitchenware sector seem to have mainly word-based logo's. Though we're not against having a more abstract logo, we feel that something simple and recognizable may suit us better, given our older target consumer group.
Blimp need a recognizable icon that can be associated to the brand. Much like the "M" within Mcdonalds, which is a word based logo but has a recognizable icon.
Please emphasize the word "Blimp", with "Group" as smaller characters.
We encourage unique fonts that we can use in all of our literature and branding from here-on-out.
When we first thought about the name Blimp, it was originally based on the 1930's British cartoon character; Colonel Blimp.
We're looking for some really creative ideas so we encourage the best artists to participate and help us create fresh, unique branding.