I am a 15 year verteran of Wall Street and have developed a proprietary technical trading model. The model generates directional calls and specific trades for any equity, index or ETF. I deliver a market comment and model calls in a daily report to subscribers, The Blue Line Report. The name comes from the old time use of the blue line on the trading floor of the NYSE. You were only allowed inside the line physically if you were a member of the NYSE, if you were "experienced" and "informed". I connect the report title and this history in that readers of the report will have an edge, an experience that others will not.
Target audience are those who actively, or even passively, manage a portion of their own investments. Active traders would be ideal, but more passive traders who want to have some feel for market technicals and direction would also be interested readers. I currently distribute the report to institutional clients only (hedge funds, pension funds, money managers) but this logo will be used as a major part of a marketing effort to reach the individual investor. I would imagine a certain net worth and education level would apply to the audience i am descibing but you never know.
I want the design to be clean and professional. I very much like the green and blue used by OptionsXpress on their website. I defintiely want the letters "T B L R" included in the logo. TY so much
Below is a copy of the report for your review and so you can geta feel for what the product really is..... The graphic currently on the report will be changed, possibly with this logo or a derivitive of....TY