How Wes Wheelhouse started their logo design journey
We are a small to medium sized family owned business in the agricultural supplies and services industry. We supply products and services to Australian farmers, We pride ourselves on a high level of service and innovative approach to our products and services.
Our products and services include
Selling fertiliser both grannular and liquid
Bulk and liquid transport and logistical support
Application of nutrients by product applicators
Technical agronomy advice to farmers
Tell us a bit about who you are and the people you reach
Our customers are Australian farmers who operate medium size mixed farming business, a majority of their enterprise is growing crops such as cereals.
We need a bold design that we can use on all our company stationary, signage , future website and company vehicles. Our vehicles range from cars driven by our sales team to large trucks and transports used to deliver and transport our products. The logo must be easy to recognise on the doors and sides of these vehicles as they traavel on the road.
We dont want a logo with super fine detail that is difficult to recognise from a distance we favour a more stylised design type. The type face needs to be clear and easy to read.
The design needs to maintain its visibility even when reproduced in a black and white image.
We are open to any colour or combination of colours, for practical reasons when reproducing the logo a maximum of two to three colours would be preferred. Our current uniform and vehicle color is royal blue however it is not a requirement to have that colur in the logo. we are preapred to start from a clean slate for the right design.