WILLOWS NATURAL PRODUCTS
We are a small family business that specialises in making liquid castile soap products. Castile soaps are soaps made from vegetable oils like coconut, olive, sunflower, avocado and castor. These soaps are chemical free, non allergenic and produce foam that is natural and organic. Our main products are in personal care : shampoo, multipurpose soap and hand & body wash, in home care : laundry and nappy gel, spray and clean etc. and a pet shampoo. We are ready to throw away the old logo and go in with the new!
We sell direct over the internet via our website to other manufacturers or to the public via ebay. We would like to wholesale to distributors and therefore would like a clean professional looking logo to incorporate into our labels to be designed after the logo has been done. Our aim is to establish a recognisable national brand in line with Melrose liquid castile soap or Dr Bronners castile soap. Our target audience will be families and baby boomers who shop in health food stores, buy organic food and that want to use products that are sustainable and chemical free.
I would like to convey a clean, natural image. Nothing too trendy, it has to be simple, timeless and classy. Some words that come to mind are: water, foam, bubbles, sustainable, biodegradable, recycling, clean, green environment.
Colours may include but are not restricted to: yellow, green, different shades of blue, white, or more earthy colours with ocre or orange. Definitely nothing that looks like a willow tree as the name willows is a nickname for Williams. No leaf please, they are so overdone!
One idea is to make a small logo out of the W, (then that can double as a smaller favicon), then have the word “Willows” as the main brand name, then the words Natural Products added for use on my business cards , emails, invoices etc.
This logo will have to be able to translate across to the labels on my products as well. It may pay to keep in mind that I would have to be able to change the words :“Natural Products” to:
Willows Natural xxxx (then the name of the product eg: Shampoo) for on the labels in my natural range of products
Willows Organic xxxx (then the name of the product eg: Shampoo) for on the labels in my certified organic range of products.
This is only one idea, please do not restrict yourself to the W as a logo, any ideas are welcome.
Any further questions, don’t hesitate to email me on : firstname.lastname@example.org
Thank you for your help