Bright and colourful logo for kids dance and gymnastics studio

Lifestyle for Kids

Lifestyle for Kids has been operating successfully for 10 years and offers a fun, friendly and safe environment for kids (18months-16years) to participate in a large range of creative exercise activities. Classes run weekly during school term, and include::
- Gymnastics (5-14 years old)
- Dance (5-16 years old)
- KinderGym (18months-4 years old)
- KinderDance (3-4 years old).

We cater for all levels of ability, with a key focus on 'having a go', encouraging self-esteem and building confidence. There is a strong emphasis on fun as well as a focus on learning and achieving in a positive, safe environment. All classes are eduction based.

We differentiate ourselves from our competitors by creating a happy and positive vibe for students and families, with a real sense of community. All staff including reception, coaches and dance teachers make an effort to make every student feel great about themselves, and every family feel welcome.

Many students remain at Lifestyle for Kids for 8+ years, and the majority of staff are past students.

Lifetyle for Kids also offers a school holiday program for 5-12 year olds, as well hosting childrens birthday parties offering exclusive use of the studio and gym equipment.

Although students are primarily girls, there are 'boys only' gymnastics classes and KinderGym, parties and School holiday programs attract both boys and girls.

Our new logo needs to be exciting and appeal to Mums (the decision maker when it comes to children's out-of-school activities) and their children at the school and pre-school age. Although attracted by a sense of fun these Mums also need to feel some reassurance that the dance and gym program is educational and is serious about improvement and achievement (particularly in the 5-16 age group).

As well as choosing the right activity for their children, these mums are interested in joining an activity that offers them a chance to relax and socialise while watching their child learn and have fun. Lifestyle for Kids offers a welcoming environment where Mums can easily meet and socialise with other families, or alternatively enjoy some peace and quiet with a coffee while their child participates in class.

We require a strong, stand-alone logo for Lifestyle for Kids, as well as 3 variations: Lifestyle for Kids Dance, Lifestyle for Kids Gymnastics, Lifestyle for Kids KinderGym.

The logo needs to be bright, colourful, and happy, in order to accurately represent the business and stand out. Although fun, the logo shouldn't be pitched too young as pre-teens and teenagers are an important market and it should appeal to them also.

We would like a design that is easy to remember, visually simple yet bold. We prefer clean, contemporary fonts, perhaps using light to give a feeling of energy and movement (which is what we are all about).

The logo will be used on our website, business cards, letterhead, signage, t-shirts etc, so we need colour, black and white and reverse versions of the logo, and logo variations, in the following formats:

- eps
- high res jpg
- layered psd