The brand name Physicianomics is trademarked. Alternate logos will need to have a (tm) or (r) symbol for some uses in marketing.
The first use will be as a title for a book: "Physicianomics: Financial Success for the Modern Physician"
The logo will also appear on educational manuals and CD covers.
The logo will also appear at the bottom right screen of educational videos appearing on Viddler.com
Therefore, the logo will have to be adaptable to both color and B&W reproduction; and be able to stand out over video. We have also reserved http://www.Physicianomics.com and http://www.Physicianomics.TV, so alternate logos using those 2 suffixes would be great.
It can't look cheap or cheesy. No bags of money or dollar signs. Doctors are sensitive about being called greedy, especially these days when they're making less and less money and they feel like the public is blaming them for the healthcare crisis.
It should look classy, high end, sophisticated, intellectual, hopeful, exciting, encouraging, empowering, optimistic, determined, confident, successful. However, there is an element of fun and swashbuckling to keep it entertaining and exciting.
Think about the title on a textbook for the class that doctors should have had in medical school about financial success, taught by a straight-shooting, slightly offensive and cynical medical professor, who is also a street-savvy multi-millionaire.
Attached file of book jacket is not the final jacket design, just a working copy. The painting is Rembrandt's Anatomy Lesson which has not yet been licensed for use.