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How aklement started their logo design journey
Who are you known as?
Floors & More
What’s your company slogan?
Tell us a bit about who you are and the people you reach
Floors & More is a 'buying group' that owns the home improvement franchises Floor To Ceiling and Big Bob's Flooring. Those stores sell all types of flooring, kitchen cabinetry. Floors & More may purchase franchises in the future. Our target audience is the OWNERS of these flooring store / kitchen cabinetry stores, not consumers.
Floors & More is the 'Parent Company' of Floor To Ceiling and Big Bobs Flooring, both of which have their own identity. Often, Floors & More logo will have both Floor To Ceiling / Big Bob's logos underneath it, and possibly more groups in the future, so it must not be too busy.
Floors & More wants to convey the following qualities to their target market:
MEMBERS FIRST (the franchise members needs are OUR first priority)
What industry do you think your business is most related to?
What colors do you want to see in your design?
Other color requirements
I'd like to explore the following colors:
Blues: Knowledge, trust, calm and honesty.
Dark neutrals: Formality, mystery, exclusivity and luxury.
Let designers make suggestions:
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
If using the initials FM as a mark I would like it to tie in with flooring/cabinerty/home somehow. Or the fact that we are a buying group, a 'parent' company.
I would like to explore emphasising the '& More' since we are a buying group of franchises and offer MORE than just 'floors'.
Our current logo is way too busy. we do not like the color palette. it doesn't work when it is small. it is too complicated when the Floor To Ceiling and Big Bob's logos are used underneath it. see it at http://www.floorsandmore.org