We are a new company called "Herbs a la Cart". We have designed a unique new product (patent-pending) for balcony gardening. The product - to be called the "Herbmobile" - is a garden on wheels designed for the easy growing of herbs on your balcony, deck or courtyard. It's portable so it can follow the sun and shade or be wheeled inside during the winter.
The personality of the company/brand is quirky and fun, as well as being trendy and stylish. We want to convey this personality by creating a specific character-type logo for the "Herbmobile".
The market for this product is primarily apartment-dwellers who want and appreciate the benefits of growing their own herbs. The main audience is Gen X and baby boomers, as well as the elderly and disabled (as it promotes easy gardening from a chair or wheelchair). The product is also ideal for teachers to teach and demonstrate gardening within the classroom.
We are looking for a character-style logo to represent the "Herbmobile". No branding has yet been determined for the 'Herbs a la Cart' company, so let your creativity take hold! Remember, it should be quirky and fun, but stylish.
We haven't decided on a colour palette yet, but are leaning towards the following:
Primary green: #AFDF08
Secondary green: #87AC06
Secondary accents: #333333 & #EEEEEE
We prefer to stick with the greens, but feel free to experiment with different accent colours.
The logo will be used both online and in print. It will also have the opportunity to be extended to training material (e.g. as a teaching aide) for the classroom.
We have attached an image of the product as background. Additionally, the product benefits include:
- light & portable
- long lasting aluminium frame
- kid-friendly, safe
- wheelchair friendly
- pots with water reservoirs for easy watering (no overwatering)
- easy to assemble
- space saving
- patented design
The files we will require are:
Print file format - .ai (CMYK)
Web file format - .jpg and layered .psd (RGB)
Please do not use any stock images or clip art in the logo.