PRODUCT OR SERVICE:
What is it that we are selling?
Hardware and server infrastructure extension. Infrastructure on Demand.
Ability to plug your pipeline/system into our extra processing power and storage capacity easily.
What are we up against? Are our competitors direct or indirect? Are there alternatives to buying a product/service like ours? What does the competition have in its favor? Do we know how well the competition is doing?
Low level, smaller based render farms in the US with little or no support. These re not Infrastructure on Demand based business, merely rendering services. Potential players in the market are not focusing on an actual business need, product or service requirement, rather technology platform only.
If your company/product were a person, what words would you use to describe its personality? (3-5 words) Powering of ideas, Bigger , Inspirational , Sophisticated, Smarter , Trusted , Simplicity, Industrial, SteamPunk
Our team have considerable experience living in the trenches with the problems that this service addresses. We can actually qualify the real business savings, and value around the service use for our clients in real money ROI terms.
Who would buy your product or service? Male and/or female? What age bracket? How do they act? How do they make their purchase decisions? What influences them? What are their attitudes, beliefs and values?
Phase 1: Geo Science, Bio Medical, Film making (vfx / animation / games), Analysis, Number crunching, Financial, Oil & gas Exploration, Pharmaceutical R&D, Simulation
Phase 2: Private Virtual Corporate Infrastructure on Demand. ie Corporation, products, services in a box
TARGET AUDIENCE PERCEPTIONS:
What do they currently believe about your company or its products?
Capital requirements of maintaining such complex HPC based environments require monetary resources to be diverted away from the organizations core operations and value proposition, to managing infrastructure that very often is only required for short intense bursts.
Additional feedback has been one of "why hasn't this happened sooner", "About time", "fantastic"
Ultimately logo, website, print, corporate branding.
PRoducts and Services are
Infrastructure on Demand (Storage, Software, Servers, Rendernodes)
Professional Services around pipeline optimisation, design and delivery. Service Delivery / Support Desk services for the Corporate market including Banking, Defense, Utilities, Government etc.
What's the main thing the customer gets out of buying this product/service from you? Trusted Partner/Advisor ,Enabler , Value , Simplicity of service , Simplifying the complex
We understand the needs and pitfalls of infrastructure extension
We understand this at a very deep international and local industry specific level.
SMIT (Single Most Important Thing):
What is the single most important message to communicate?
Simplicity of the solution, utilisation and immediate ROI
Pistons, Steam Punk, pushing computing to the edge etc. We like the use of a train in the logo as an idea, however this device must convey the above and also tie both the concept of steam powered, and future energy option / power together in a believable manner