Our goal is to entertain and inspire the world with our films. When they see the Sandcastle logo, they know they are getting a quality, top notch film everytime. We are a small production company looking to establish the Sandcastle brand by producing award winning feature films.
We have 3 divisions in the company all headed by the Sandcastle name: Sandcastle Pictures (our film division, http://www.sandcastlepictures.ca), Sandcastle Video (our videography division, http://www.sandcastlevideo.ca) and Sandcastle Wedding (our Wedding videography division, http://www.sandcastlewedding.ca). We are looking to brand the Sandcastle name across all 3 divisions with a common theme. The text for each logo will be particular to each division but the logo will be the constant.
The goal is to use the Video and Wedding Divisions to brand the Sandcastle name. The revenues generated through these two divisions will be used to fund some of the films through Sandcastle Pictures.
Therefore, the logo will need to represent what Sandcastle Pictures represents: Bringing Imagination to Life.
Think of this image: your on the beach, kids playing around a real sandcastle, waves wash up around the sandcastle, as they recede, the sandcastle is transformed into a real castle. Imagination is our greatest strength.
Sandcastle Pictures is targeting movie audiences, investors, distributors and producers.
Movie audiences want to be inspired and entertained when they watch a Sandcastle film. They want to forget about their problems in life and have their imagination go wild. We want investors, distributors and producers to feel the same way about our logo, that their investment is going to be the source of inspiration for millions of moviegoers.
Sandcastle Video is targeting entrepreneurs who have a need for videography to explain their products and services in order to increase their sales. These are people who want to hire Sandcastle Video to create a quality video at a reasonable cost. This audience we want to attract needs to know that they are in good hands and will get a quality product for their company.
Sandcastle Wedding is targeting those that are about to embark on a journey with the love of their life. This audience needs to know that Sandcastle Wedding will capture every breathtaking moment and create a wedding experience they have never imagined.
Across all 3 divisions, the Sandcastle logo will be prominent.
We would like the logo to somehow incorporate a castle but you are free to get creative in how you see the company and what would represent us best. Therefore, any images and fonts you feel work, please go for it and let's see what it looks like.
1. No cartoons.
2. Nothing that looks amateur or childish. Please do not use clip art or stock images in the logo.
3. Make sure the castle doesn't look like the Disney castle.
4. It should be sophisticated, clear and represent quality.
5. The word Sandcastle can be incorporated into the logo or be the logo itself. Feel free to let your creative juices flow.
Look at the company logo's at the beginning of films: ie. Warner Brothers, Imagine, Paramount, Dreamworks, Universal, Sony, etc.
We've attached some sample logos from established productions companies that are known throughout the world. This is what we want for Sandcastle: to be recognized as a quality production company.