Neovoca will be launched this Summer. It will be a company that ' helps build a legitimate and valuable dialogue between the pharmaceutical industry (in the UK) and consumers or patient groups'. Legislation prevents the UK pharma industry from promoting Rx products to the public, Neovoca will work with regulators, the industry and patient groups to establish legitimate communications that enhance the engagement between these groups, with an emphasis on social media - but not exclusively -in a way that informs consumers about the issues facing the industry and how the pharma industry can better support their needs. Key to the success of this company will be in helping marketing departments work through the internal barriers caused by lack of knowledge of the importance of social networks and communities. We aim to be a gamechanger and would want this reflected in the logo, with the caveat that we need to be seen in a highly professional and ethical light -which is our aim. The name is loosely derived to mean 'NEW VOICE'
Primarily 3 target groups
B2B - executives/marketing/medical departments of pharmaceutical companies
B2C - patients, carers and NGOs
Regulators and Industry bodies.
Neovoca aims to sit in the middle of these 3 audiences.
We have no preconceived ideas and will be hoping for creativity that looks different - so none of the usual medical emblems or devices please. The logo and icon should be distinctive, but not totally surreal, but get across the feeling of innovative yet professional, game-changing but ethical, and an expert in the area.
The name we believe is strong and the NEW VOICE angle will hopefully come through in the logo which will be used with the icon on all digital and paper media.