Completed contest

New Company Needs Funky Logo!

RST needed a new logo design and created a contest on 99designs.

A winner was selected from 159 designs submitted by 52 freelance designers.

159
entries
52
designers
1
winner

One of the designers who made it happen

Winner - Trademark Lady
ASW was amazing to work with! She was quick, on point, and listened to what we wanted! She did an amazing job and was on the same page as us every step of the way!
- thebohounicorn

How RST started their logo design journey

Company name

It

Overview

'It' is a new company that will have a variety of products. We need a logo of just two letters: 'it'. We need the logo to be extremely versatile so it could be inserted into any sentence/product name easily.

For instance, a list of products could be:
Protect IT
Clean IT
D-Grease IT

For example, we would have the word 'Protect' next to the logo ('it'). But we may also want to use the logo in a sentence such as 'Damo can do IT'.

As such, the logo must be versatile enough to be inserted into any sentence/name. The point of the logo is to create strong branding between all the products.

Tell us a bit about who you are and the people you reach

The target audience is everyone.
However, the main age bracket is between 15 - 50.

Requirements

Feel:
- We want it to be fresh, funky, cool, hip. We want it to be the kind of logo you would be happy to wear on a t-shirt etc.
- It needs to have excitement and impact so it is remembered.
- We want it to be bold.

Colour:
- We have no preference in colours. Though bright colours (red, orange, blue) have been preferred in the past, do not let this limit you.
- We would like a full colour version as well as a black and white version.

Typeface:
- We would like just the word 'it' in the logo.
- We would like the typeface to be extremely clear and readable.
- We would like the typeface to be bold on its own (not specifically the text, but the feel)

Requirements:
- Please do not use stock images or clip art in the design.
- We need the logo for business cards, stationary, web-site, presentations etc.
- At minimum, we will require the original Adobe Illustrator file.
- We would like an example of the logo itself, plus how it could be incorporated into a product name (Eg: Protect IT) from each designer. The logo is no good by itself, we need it to be able to incorporate well into a product name.

Suggestions:
- We are looking for a logo that really stands out from the rest. Be creative!

We will be watching this closely and giving ratings and feedback to every contestant.

Custom package

US$404

Free features

  • Open contest
  • Fast-tracked

Deliverables

AI
EPS
PDF
PNG
JPG

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