Completed contest

Contemporary Children's Photographer Needs Logo

David16 needed a new logo design and created a contest on 99designs.

A winner was selected from 82 designs submitted by 36 freelance designers.

82
entries
36
designers
1
winner

One of the designers who made it happen

Winner - wholehearter
I loved working with this designer! Did absolutely anything I asked for changes, and I will be working with them in the future for additional work!
- lacyl

How David16 started their logo design journey

Company name

clearingthevision.com

Overview

I'm a successful family photographer in Santa Fe, New Mexico in need of a new logo to accompany a new website and other new promotional materials. I was a web designer for years, so I'll be working on the site, but the logo is key.

The goal of the firm is to help create more good kids' photos in the world. We do that with our own portrait sessions, through workshops which help parents to take better photos themselves, and through the site's blog which offers tips and training to people who aren't local to us.

The style of photography we do is contemporary and casual - we don't pose the kids in their best clothes in front of a bad backdrop. Instead we chase them around the house or yard and try to capture more authentic representations of them.

The logo needs to communicate warmth (photographing children is about warm family emotions), professionalism (we're not just cousin Bob with his new DSLR) and some hipness - most of our clients don't like traditionally staged portraits and have a more contemporary aesthetic.

Why 'Clearing the Vision'? it's from a quote by famous landscape photographer Ansel Adams: "“Through the art of brush, pen, and lens … we possess a swift and sure means of touching the conscience and clearing the vision.”

In other words, we see so much – especially of our kids growing up - but we should pay a bit more attention.

Tell us a bit about who you are and the people you reach

We're targeting our existing audience of portrait sessions which is predominantly female, 30s - 40s, upscale. They are university educated with a family annual income of $80,000 and above. They are often more design savvy than their husbands, and might well read Dwell magazine or Real Simple (as well as Vanity Fair and/or The Atlantic). They're well travelled, quite foodie and might well drive Volvo or Audi wagons or SUVs.

The audience for the workshops and blog is more male, however. Similarly wealthy and educated, but less design savvy. They're photo enthusiasts and want to feel like they're hiring someone who really knows what they're doing both creatively and technically.

Requirements

The words in the logo should be 'Clearing The Vision' - feel free to use caps or lowercase however you prefer.

You can incorporate a shape or image as part of the logo if you'd like, so long as it has some conceptual link to what we do. Basically, aside from the palette I'm attaching, I'm flexible as to the exact form and shape of the logo - it absolutely need not look anything like the current logo.

The logo needs to communicate creativity, expertise and passion, while still being approachable. I fear being too cutesie - too many family photo logos and sites look like they sell baby clothes.

We've developed a palette for the new identity (attached), and I've roughed out a draft website homepage and subpage to give you an idea of what I have in mind for the broader look. But I'd be happy to make adjustments to the site to accommodate the logo better, and you are not required to do any work on the site.

I chose a sans-serif typeface (Univers Light) for most of the navigation and display type to produce the contemporary clean feel the audience like, but you're welcome to use any type of font in the logo if you feel it will meet our needs, and I'll be happy to change the site to use a different font if that would work better.

Custom package

US$295

Free features

  • Open contest
  • Guaranteed
  • Fast-tracked

Deliverables

AI
EPS
PDF
PNG
JPG

We've found some similar contests you might like

US$299
Texas based clothing boutique. We sell sassy clothing with a lot of southern flare. Target audience is women and youn...
design by Shantall Rueda design by Dasha M. design by Dasha M.
49
entries
18
designers
US$299
We build mobile and web apps for outdoor sports (Backcountry Skiing, Trail Running, Snowboarding, Climbing)...
design by cynric design by cynric design by MauraNuhiu
147
entries
53
designers
A$399
Commercial Cleaning...specialising in office cleaning
design by Zhu2hui design by Zhu2hui design by Bluebubble
50
entries
17
designers
US$499
iOS and Android app development consultant for companies in Gothenburg....
design by _Bundo_ design by ♥meila® design by ♥meila®
361
entries
92
designers
US$299
My organization is a clothing brand that targets the urban demographic....
design by jayquai05 design by chrisjeffryes design by indraTrikz
148
entries
37
designers
US$299
PR Volt turbo charges your PR so you never pay an agency for PR again. PRVolt automates and amplifies your PR campaig...
design by Araisya design by rokhimbarokah design by Mbah Muhdi
30
entries
13
designers

We saved a spot for your logo design contest.

Get started now
US$799
Nyrasta looks at problems and processes in companies across domains to identify opportunities for innovation & improv...
design by pyxz design by pyxz design by pyxz
430
entries
106
designers
A$399
Land and engineering surveying land developers,architects,construction...
design by afirst99 design by sabarsubur design by afirst99
58
entries
11
designers
A$399
HiVsTeRs VIC is a Melbourne based, secret facebook / social group for HIV positive people of ANY age or gender, who i...
design by Enola design by VitoVitorino design by VitoVitorino
103
entries
20
designers
US$299
We specialize in relocation services including visa and immigration processing, home finding, and household goods mov...
design by meltem design by Verybiglama design by Birva Shah
60
entries
16
designers
US$299
Cuyuna Company is a Minnesota-based outdoor apparel brand focused on tourist mountain bikers and adventurists.
design by Ms. Cha design by M E L O design by MSchertler
85
entries
10
designers
£199
Assurent will help people who rent their homes become more financially stable and secure. We also want landlords to c...
design by Addictive Ads design by Addictive Ads design by Addictive Ads
149
entries
32
designers